At Crockford Carlisle, we’re amazed at how many websites are developed without the services of a professional copywriter or dedicated content writer.
“As long as it looks good, it will do the job…who reads all that copy anyway?” seems to be the attitude of some Brisbane business owners.
Well, two very important groups actually do read it — your potential customers, and Google who will index it for future searches.
If your customer-to-be is interested in a product or service, they will read it.
Every. Single. Word.
Like you’re doing now.
That’s why it’s crucial that your website is:
• very well written (engaging and enjoyable)
• on topic
• full of relevant information
• highly original in content, and
• easy to read, with lots of subheads, and bullet points like these.
Writing for the web is completely different to writing for any other medium.
It’s shorter. Snappier. Straight to the point.
The copy needs to flow, so that it draws the reader’s eye down the page.
Our dedicated website copywriters are highly experienced in writing excellent content for all types of websites.
They will craft your copy so that it speaks to your audience and encourages them to choose you over the hundreds of other providers out there.
As we say in one of our most popular blog posts – How Long Should Website Copy Be? – you should “write to your readers, not for your website.”
And that’s precisely what we do.
Talk to us today about persuasive copy that connects with your target market.
Talk to Crockford Carlisle about your Website Design
No matter where you are in Australia, Crockford Carlisle’s Brisbane-based website design team are here to help. We welcome your call on 07 3891 3800.
And by the way, that’s another thing you’ll notice about the way we work. You won’t get an agency ‘sales pitch’. Right from the first “Say g’day” meeting, the conversation will be about your business and what you want to achieve.
We’ll explore ideas. Look at your competitors. And see what we can see to set you on the right path.
From there, if you feel comfortable with our approach, we’ll come back to you with a proposal to build the responsive, well-designed website you need that speaks to your buyers and convinces them to buy.