- Connect with your potential buyers, so we can beg a bit more of their time
- Communicate your UVP (Unique Value Proposition) succinctly
- Fulfil whatever their intention was for coming to the page
- Encourage them to take the next step down your Sales Funnel
Website design and your Unique Value Proposition (UVP)
- You know that you are good at what you do.
- You know that you an honest, upright citizen who does excellent work.
- You know that your products and services are great value.
- THEY too are good at what they do.
- THEY too are honest, upright citizens who do excellent work.
- THEIR products and services are great value too.
Website content is a big part of the mix for good UX design
How we design more effective website pages
- What you offer,
- How you do it, and
- What’s in it for your potential buyers.
To keep things on track, we go right back to basics: The Buyer’s Journey.
- Some pages will be aimed at the Awareness stage, when your potential buyers are just starting to learn about the types of solutions on offer. User Experience will be improved if we give priority to ‘big picture’ information. This should include the basics about how things work and the key problems you solve.
- Some pages will be aimed at the Consideration stage, when your potential buyers have done some research and know some stuff. User Experience will be improved if we give priority to specific information. These pages should include options and comparisons, getting down to the nitty-gritty of why you are a better option for your potential customers.
- Some pages will be aimed at the Decision stage, when your potential buyers are now deciding whether to buy from you — or from a competitor. We can improve User Experience by giving priority to case studies, pricing and service options. And of course, there must be a clear path towards the next step — either to an enquiry form or to your shopping cart.
Don’t neglect the technical side of website UX design
- Optimise image files that are too big
- Optimise any bells and whistles so they don’t drag the site back
- Minimise embedded media from external sources
- Write lean, mean code that isn’t bulky and slow
- Minimise HTTP requests
- Enable compression and browser caching, and
- Optimise CSS delivery.
Talk to us about the User Experience design of your website
“Are you thinking what we’re thinking? Brilliant idea!”