Brisbane SEO Agency
Want to be confident that your SEO agency has a carefully thought out plan? Does things for good reason? And has your long-term success firmly in their sights?
Let Crockford Carlisle show you how, as a digital marketing agency, we manage your SEO strategy so that it is a profitable ingredient in your marketing success.
This page is for you if you want to solve the following problems:
You use an “SEO company”, but are not sure what they do
You are spending a lot on AdWords, and want to reduce that cost
You are not attracting the right KIND of buyer, and want to fix it
We’re not going to tell you that “things have changed” with SEO. You already know that. We all know that. They will change again tomorrow. And next week.
What we WILL do is tell you why, as a digital marketing agency, our approach to SEO has endured so well. And why it will serve you well into the future if you come and talk to us.
First up, what do you want from your SEO agency?
If you’ve looked into search engine optimisation or had experience with an SEO agency, you’ll know that many people do things to “try and trick Google”.
I’m talking about stuffing pages with keywords. Setting up numerous URLs. Spinning multiple versions of articles. Using hidden pages to create links. Buying links from overseas suppliers.
On (and on) it goes.
There are a number of problems with this.
1. You can’t fool Google
The first is obvious. You can’t fool Google — and we’ve heard endless tales of woe from gloomy-faced people who have spent money on this stuff and been left sucking their thumb when Google has dropped them down the search page.
2. Smoke and mirrors
You don’t know what is going on. What is being done. Why it is being done. (And in many cases, if anything has been done at all!)
3. Your SEO is ‘technical’, and is disconnected from your marketing
Yes, there is a great deal of technical work involved in SEO. It needs to be managed, and we have the people to do it.
Your SEO should be seen as a MARKETING exercise.
And as such, it needs a strategy built around this.
Your potential buyers are at different stages in the Buyer’s Journey. And your SEO strategy must be planned around this so that each stage is an opportunity for your business.
If that strategy isn’t there, and you just have someone ‘doing your SEO’?
Then opportunity is lost. Day after day.
So, going forward, let’s assume that you want three things from your SEO agency:
1. A best practice, “White Hat” approach that aligns with Google’s best practice.
2. Clear reporting, updates and information.
3. A strategy that brings your digital marketing together for growth and profit.
Let’s unpack these in detail, so you can get a feel for the way we do things.
1. A best practice, “White Hat” approach to SEO
This is such a no-brainer that we’ll just touch on it here so you can tick that box.
The bottom line: If it doesn’t pass the “Would Google’s Spam Team Approve Of This?” test, then we don’t do it.
So no, you won’t come here and hear the latest scheme to game the system.
We are all about the long view — building digital assets that last, and give you a return year after year.
2. Clear reporting, updates and information
Our “no smoke & mirrors” approach means that you’ll know exactly what we are doing. And why we are doing it.
We have a monthly meeting (either via Zoom or face-to-face depending on where you are) to go through a rich agenda of activities.
- You’ll know what has been done — and the reasons behind it
- You’ll see clear reports of data — helpful reports that actually tell you stuff
- You’ll see our priorities for the next month to keep things cracking along.
You’ll see what’s been done. You’ll be in control. You’ll know what we are about.
And remember, because we don’t “just do SEO”, everything we do SEO-wise is integrated with your overall plan.
Which brings us to…
3. An SEO strategy that is marketing-focussed
This is important for your ongoing success, so let’s dig in a little.
As a digital marketing agency, we have a full team, covering a range of expertise to ensure your SEO work is done to the highest standard:
- SEO Strategist
- Web Designer
- Web Coder
- Digital Analyst
Where appropriate for more complex projects, we also wheel in our:
- AdWords Specialist
- HubSpot Technologist
Do you notice something about this list?
While there is technical expertise in the mix, there is also a lot of know-how in the areas of content and user experience… and that’s crucial when building out digital assets that will:
- Attract more of the right kind of potential buyers
- Engage them on your site
- Progress them through your conversion funnel
And yes… all of this is important for a successful, high ROI, long lasting SEO campaign.
If all of this is a shift in your thinking, you are not alone.
For years, SEO was the domain of technical people. And people running businesses have had to struggle with that world.
But now, it is different.
Now, your SEO strategy is woven in with your marketing.
So, with good reporting and a team who work in partnership with you, it is something you can understand. Something you can work with. Something you can enjoy.
SEO that widens your market and makes your sales team smile
While we are shifting your thinking, let’s quickly talk about keywords.
We don’t have time to drill into it in detail here as it is a complex story.
But as a quick overview, the opportunity (and money!) for your business isn’t in those short primary keywords the way it used to be.
Your profit opportunity is in an SEO campaign that is structured around:
- The topics your buyer personas are searching for, and
- How well your site helps them to achieve their intention.
Get that right, and Google will love you.
That’s why, as an SEO agency, we use a proven “pillars and clusters’ approach when planning your content. This ensures that people (and importantly, Google!) know what your site is about.
Done right, this dramatically increases your search visibility and delivers more of the traffic that you REALLY want.
And that keeps your sales funnel full — thus putting smiles on the faces of your sales team.
So, let’s talk about your SEO strategy
As an SEO agency, our first step is to work with you to understand:
- Who your customers are
- What they want from you
- What they need to know in the buying process
Armed with that information, we’ll develop an SEO strategy for your site — getting all the ‘technical’ ducks in a row, and creating great content that will build your brand and give you the competitive advantage you are looking for.
At Crockford Carlisle, you can be confident that quality, well-planned work will be done — ALWAYS with a ‘marketer’s eye’ — ALWAYS with your success clearly in our sights.
No matter where you are in Australia, please call our Brisbane Digital Marketing team today on (07) 3891 3800 and have a chat about your website, your sales funnel and your Inbound Marketing strategy.
We’ll be happy to give you a heads-up on what works, what doesn’t, and why. And if you feel comfortable with our approach, we’ll be happy and delighted to give you a more in-depth proposal to help you to improve your digital footprint and build on your success.