How Inbound Marketing helps you identify your ACTUAL customers

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This page is for you if you want to solve the following two marketing problems:

  • Your website is only bringing in enquiries from time-sucking tyre-kickers who drain your energy.
  • You just KNOW that there are a bunch of people out there who could be buying from you — but instead are taking their money to the business down the road. They are lost sales.

Let’s look at what’s going on. And how the team at Crockford Carlisle will help you to fix it.


The digital agency where data and marketing meet

Yes, we are a digital agency. It says so right there on the box.

So of course, we love data. And Analytics. And click-through rates. And technical work. It’s all very important. It needs to be done to a high standard – and our people are the best in the business.

But the question is, what do YOU want from your digital agency?

Of course, we won’t really know until we talk to you. But from what we’ve heard from our clients’ feedback, here’s our educated guess.

What you REALLY want is a digital marketing strategy that:

  1. Finds more of your potential customers
  2. Brings them into your Inbound sales funnel
  3. And turn them into Sales Qualified Leads.

And your ‘big picture’ end-game?

You want to put more money in the bank and sleep at night with a smile on your face.

The team here at Crockford Carlisle may well be a digital agency. But be assured, the difference is that we are marketers at heart — we know how to help you find and talk to the right type of customers – the type you need to grow your business.

Now, back to those tyre-kickers and those lost sales…

Your customers are people, not ‘prospects’

The first thing we’ll do is to help you shift your thinking a little.

Rather than just trying to throw out a wide, costly net to ‘find more customers’, we’ll help you to zero in on your most desirable opportunities.

We’ll develop clear “Buyer Personas” — based on those profitable, easy-to-get-along-with customers that you want to attract to your business.

You’ll find that defining your Buyer Personas is a thought-provoking exercise.

The Crockford Carlisle team know how to ask the right questions, and we often unearth some remarkable insights when we talk to your sales team, or other customer-facing people in your business.

And by the way, let’s not forget Myrtle in Accounts. If she has been with you for a while and has her head screwed on the right way, she’ll know a few things about your customers that can also be very helpful.

Four reasons why developing this deep understanding of your ideal customer is crucial for success with Inbound Marketing:

  1. It gives us a clear, focussed track to run on to improve your ROI
  2. It lets us target your message to elevate you above your competitors
  3. It sets us up to offer website content that will attract MORE of the people you want to sell to
  4. It ensures that the Sales Qualified Leads that are produced closely match the type of people that your sales team are looking for

Turning your potential customers into people is a powerful first step for Inbound Marketing.

It creates a solid foundation, and shapes everything we do for you from that point on.

So, what about those pesky tyre-kickers?

Clearly, you can’t get rid of them all. Some folks are just born to be awkward souls.

HOWEVER, there are two things you should consider…

With marketing automation, you’ll be amazed at how they can be weeded out — saving your sales team a bucket-load of time.

And here’s something else to think about:

What if SOME of those tyre-kickers are actually customers in disguise? What if they could be buyers, but are not quite ready to take action and make a purchase?

If you ignore them, they will quietly slip away to your competitor down the road — becoming another one of those lost sales we talked about earlier.

Solving this marketing problem for you is where we really shine.

At Crockford Carlisle, we’re experts at rounding up those ‘not quite ready to buy’ people’ and nurturing them until they are ready to say “I’m ready!”

How do we get this done?

We’ll use the HubSpot platform to set up a marketing automation strategy for your business.

It will enable us to create multiple touch points with your potential buyers, to build your brand, show your value, and increase their desire to buy from you rather than from your competitor — all accomplished WITHOUT your sales team lifting a finger.

The result is more Sales Qualified Leads, many of whom are currently slipping away as lost opportunities and lost sales.

Marketing expertise to find more customers

If you are operating in a competitive market, you know how hard it is to gain an advantage.

That’s because your competitors:

  • All have a website
  • All have a sales team
  • All have a value story
  • Are all out to steal the bread off your table!

So how do you even get a toe-hold, let alone build a significant share of the market?

You do it better. With help from a team of marketing professionals who live, breathe and understand how Inbound Marketing works.

Here at Crockford Carlisle, you’ll find a broad range of digital expertise, with experienced people who all play a role in giving you a competitive advantage.

Our team includes:

  • Strategy Manager
  • Copywriter
  • Web Designer
  • Web Coder
  • Digital Analyst
  • SEO Strategist
  • AdWords Specialist
  • HubSpot Technologist

One of the stand-outs you’ll find when you work with us is your monthly reporting meeting. You’ll see the results produced by each person on the team, showing what has been done, why it was done and what the impact has been on your campaigns.

You’ll clearly see the value you are receiving from us, and you’ll have a whole new sense of confidence about the way your Inbound marketing strategy is being implemented.

Download the eBook! 

Talk to Crockford Carlisle about your Website Design

No matter where you are in Australia, Crockford Carlisle’s Brisbane-based website design team are here to help. We welcome your call on 07 3891 3800.
And by the way, that’s another thing you’ll notice about the way we work. You won’t get an agency ‘sales pitch’. Right from the first “Say g’day” meeting, the conversation will be about your business and what you want to achieve.
We’ll explore ideas. Look at your competitors. And see what we can see to set you on the right path.
From there, if you feel comfortable with our approach, we’ll come back to you with a proposal to build the responsive, well-designed website you need that speaks to your buyers and convinces them to buy.

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“Are you thinking what we’re thinking? Brilliant idea!”