Acer becomes a heavy weight air con dealer
Air conditioning sales and installation is a very competitive field, as our client Acer Services will attest. There are so many brands on the market and competition is fierce. So how is a small, family-owned air conditioning company in Capalaba supposed to compete with the big guys…Harvey Norman, Fallon Solutions, and the like?
The solution for Acer was to concentrate on one particular brand – Mitsubishi Heavy Industries (not to be confused with Mitsubishi Electric) – and to instigate a multi-pronged attack. With red hot MHI specials on landing pages and promos on their website, in letterbox drops, through remarketing, on radio and on Face Book, they let the public know they were a MHI dealer of substance.
Acer Services is now the most successful MHI dealer in Queensland, outselling even some of the major electrical chains.