My Home Improvements

Raising the roof on My Home Improvement’s digital marketing

The challenge

My Home Improvements were struggling to grow their business in the highly competitive roofing industry. They were relying on traditional outbound marketing strategies such as cold calling and letterbox flyers, but were finding these tactics becoming less and less effective over time. Their cost-per-lead was increasing whilst the quality of their leads was decreasing. Realising the need for change, the team at My Home Improvements approached Crockford Carlisle to explore the opportunities of inbound marketing.

The solution

Recognising that My Home Improvements have a true value story to tell in that they are extremely talented master builders with a passion for roofing, Crockford Carlisle worked to communicate this value story. By updating their website with rich, targeted SEO content and producing numerous educational blog posts, we positioned My Home Improvements as experts in their field who strive for customer satisfaction above all else.

The addition of downloadable content such as eBooks and guides allowed My Home Improvements to capture leads who were re-marketed to with automated nurturing email campaigns.

The results

The results speak for themselves:

  • Doubled traffic sessions year-on-year.
  • Averaging 5-6 high quality leads per week.
  • Saved the sales team 200-300 hours+ per month with automated nurturing emails.
  • Growth of mobile traffic share from 30% to 55%.