The first thing our Brisbane website designers will ask you is: “What do you want your website to do?”

An important question indeed — and one that many website design companies fail to ask.

For example:

Do you want qualified leads?
Then let’s talk about the profile of your ‘ideal’ client, so we can shape your web design and web copy to appeal to THEM.

Is yours a multi-step sales model?
No problem. We’ll make sure your website fits your lead generation process.

Then, there’s your SEO strategy…
We’ll investigate where your competitors are ranking and for what keywords, so we can quickly get you a higher position on the search engine rankings.

These are vital marketing issues. They are the foundation of your success. That’s why we clarify them BEFORE we start developing your web design and content.

A case in point…

This site for Levanta was part of a major re-branding project, where our team developed the new name and visual identity before developing the website, seo strategy and direct marketing collateral.

Visit the Levanta website

The complete package is marketing centric, carefully designed to build the perceived value of their services, and ensure that prospective clients truly appreciate the genuine value they offer.

In website design, what does “Content Is King” REALLY mean?

Yes, web content IS king. But ONLY if it is good, strong and persuasive content that:

1. Is about your prospects and what they want — NOT about you and what you sell.
2. Supports your brand strategy — so that your marketing message is consistent.
3. Engages your prospects. Pulls them in. Keeps them interested. And makes them want to buy from you, rather than from your competitors. (Who are, remember, just a click away!)
4. Adds to the perceived value of your products and service — so you get the sale without discounting, thus keeping your margins healthy.

And of course

5. Has an appropriate density of keywords — so that the SEO is up to scratch.

And if content is king — web design is the queen!

Our website designers are passionate about our brand promise: delivering persuasive marketing.

So rather than just thinking about the way your website will look, they’ll talk to you about:

• The flow of information,
• How we can make navigation easy, and (most importantly!)
• What will motivate your prospective customers to take the next step and make contact with you.

This elegant website for Civic Steel Homes is a great example. The stunning images of their homes are showcased beautifully, and supported by a sales message that clearly shows the advantages they offer over other builders.

Clean, tidy typography. An easy, clear track for the eye to follow. Simple, low-click navigation. Careful use of your logo and branding style. All of these things add up. They make people feel good about doing business with you. They keep them engaged. And make reading your website a great experience.

A web design process that WORKS!

Clients often comment about our web design process. They tell us that our well-directed and thoughtful questions force them to look at their business in a new way — so they see things more clearly from a customer’s perspective.

Many say that our approach is the exact reverse of their previous experience, where a web developer created a design, and then asked the client to provide the content.

Talk to us, and you’ll see right away that our approach is focussed on growing your business. It is about converting traffic into leads. It is about helping you to market your business effectively. And that is why our copywriters get the content right BEFORE our web developers get cracking.

Call us today for insights and ideas

Whether you require a new website, or a refurbishment of the content and design of your current site, the first step is to contact us here in our Brisbane web design studio and have a quick chat.

Once we understand your objectives, we’ll talk about possible solutions and give you an indication of budget — completely obligation-free. And naturally, you’ll find that we take a genuine interest in your business, making suggestions and giving you ideas that will assist you to get the competitive advantage you are looking for.

Simply tell us what you need OR call us for a chat. We’ll get right back to you.

After our initial discussions, we’ll give you a proposal with all the facts and figures so you know what to expect. Once you give us the go-ahead, we’ll get cracking with great design that will give you the competitive advantage you are looking for!

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