How to bring MORE potential customers to your website –
and make sure MORE of them turn into profitable enquiries.
Some marketing agencies say things like: “Our job is simply to bring traffic to your website, the rest is up to you.”
That may be true – for them.
The way we see it, our job IS to bring new quality visitors to your website. But it’s also to:
- Turn them into sales or enquiries,
- Ensure they return, AND
- Bring their family & friends!
The only way to do that is to make sure your website is conversion optimised, eliminating every single reason why a person might leave your site before signing on the dotted line.
One of Crockford Carlisle’s many fortés is to optimise your website for a higher ROI.
Looking at your site through Google’s eyes, we’ll show you what to remove, change or add to your website, to reach your target market and get them to respond to whatever call to action you ask of them.
We’ll also help you identify hidden opportunities in your market and attract potential customers you are currently missing. (Best of all, customers your competitors are also missing!)
Conversion optimisation thought-starters:
- Should you offer free downloads on your site? We can tell you!
- Should you have more content on your site? We can tell you!
- Should you have more pages? Fewer pages? We can tell you!
The bottom line: we’ll make sure that MORE of your web traffic turns into solid, profitable leads and sales.
The contact form is the first point of contact between your customer and your business, and should never be treated as an afterthought.
It should basically sum up what your landing page is all about.
It should include a short explanatory paragraph that clarifies the purpose of the form, and explains what the reader will be receiving in exchange for “paying for it” with their personal info. This could include things like:
• An eBook or white paper
• Free product samples
• Product demos
• Free consultation
• Advanced information
Or whatever is needed to solve your customers’ problems.
The way you ask questions on the form is just as important as the actual information you are asking for, so ask clearly and don’t make people think too hard about it.
The initial contact form should never ask for too much information; include too many fields (phone, address, business name, etc) and you may scare prospects off – responses are sure to be right down.
In marketing, this resistance is called ‘friction’. The more things you can do to reduce friction, the better.
An email address is sufficient to commence direct dialogue with them and to begin to instil buyer confidence and trust.
At Crockford Carlisle we avoid using “Submit” to label the Call To Action button. Instead we describe what will happen when the prospect clicks the CTA button, such as “Subscribe Now”, “Register Free”, “Get Help Now”, “Tell Me More” and so forth.
After all, who wants to submit?
User experience (UX)
User experience is a vital factor in any website.
Perhaps more than the way it looks, ease of use can make or break a website; that’s why Crockford Carlisle place so much importance on it.
UX is much more than the way a website is designed.
Virtually anyone can create a beautiful website – the secret is to produce a truly beautiful user experience.
Every website we produce, from the initial wireframe right through to launch, is totally user friendly.
It does more than offer things from the graphic designer’s perspective, aspects such as content, presentation, functionality and interaction.
It sees things from the user’s perspective, notably appeal, pleasure and most importantly satisfaction.
After all, potential customers don’t go to your website to admire your beautiful product images, they go there to have their specific problem solved…and the quicker and easier you can solve their problem, the better.
Landing pages are incomparable tools in your quest for conversion optimisation.
A landing page is a dedicated product or promotion-specific page that readers ‘land’ on when they click on an online link.
Used in conjunction with an email, it’s a potent tool as you strive to lead a prospect further down the sales funnel, particularly when it solves your customer’s problem.
At Crockford Carlisle, we never start a campaign without a dedicated landing page.
Good landing pages are single-minded and focused on a single call to action (CTA). However on a long landing page, we recommend repeating your CTA several times, including at the end to close the deal.
Landing pages are ideal for attracting customers who use long tail Google searches. And over time, each of your ‘juiciest’ long tail keywords should have its own corresponding landing page.
We are the Brisbane Pay Per Click and SEO professionals, delivering you optimum ROI.
Back in the day, you could get on Page One of search engines by appeasing Google with a series of well-placed keywords.
When the search engines realised they were being optimised and made it harder to bluff your way into top rankings, then it was simply a matter of buying your way to position # 1 with AdWords.
Now, it’s practically impossible to get on Page 1 organically unless you deserve to be there (by offering searchers precisely what they need to solve their immediate problem).
Furthermore, even Pay Per Click advertising is no guarantee that you’ll rank highest, such is the increased competition you face.
There’s an art – and a science – to ranking well on Google and it’s crucial to get it right.
If your AdWords are not managed properly, your costs escalate and your returns drop.
That’s where Crockford Carlisle can help.
We are Certified Google Partners, skilled at targeting the RIGHT people and building a lasting online asset.
We’ll bring the right kind of traffic to your site, with a well planned pathway into the engagement stage of your sales funnel.
Plus, we’ll back it up with regular reports that you can understand and use as a gauge to measure your success.
It’s the same for SEO.
With your input, we’ll create a monthly Marketing Action Plan that will make sure your SEO campaign is as effective as possible, with fresh, engaging content that is relevant, interesting and original — content that answers your customer’s questions and solves their problem better than any of your competitors.