FULLY INTEGRATED MARKETING SERVICES
Whether you’re looking for traditional marketing services such as branding, copywriting, graphic design and direct marketing, or a raft of digital marketing work like website design & development and conversion optimisation, we guarantee to provide an expert overview combined with a fresh approach.
Our integrated approach means that our highly experienced Brisbane marketing team work closely together on your project, which provides you with streamlined, cohesive and highly effective results.
Our Marketing Services include
The end-game is to improve your numbers. If you currently convert 2 out of every 10 enquiries into a sale, building that to 4 out of 10 will double your revenue — often with very little expense to achieve it. Talk to us. We’ll find where opportunity is being lost, and show you how to get more customers, who spend more, more often.
This is where you “cast the net” to reach out to potential customers.
Is your keyword strategy RIGHT for the people you want to reach? What about long-tail keywords?
Are you testing (and testing!) your ads to see WHICH angle pulls the most profitable fish?
Is your site rich with problem-solving content that gives your audience the ANSWERS they are searching for?
On Page behaviour
Are you tracking WHERE people do (and don’t!) click, to see your site’s money spots?
Next you want to interact with the customer. This means getting your prospects engaged to begin a relationship.
Easy action steps
Is your phone number easy to find? Is there an enquiry form on every page?
Keep it simple – remember if you confuse them, you lose them. First steps Is there a clear explanation of how people can find out more at no (or low) obligation?
For warm prospects
Is there an incentive for people to give you their email so you can begin a dialogue?
• Complete the on-page enquiry form.
• Use a free Solution Finder
• Download a white paper
• Download a brochure or fact sheet
• Get a free estimate
Your “hot” prospects will go directly to “Revenue”. But what about the others? How will you maintain the connection so YOU get the business when they ARE ready to buy?
Do you have an automated system – such as a personalised eDM – to ensure people ARE followed up? Credibility/Trust Can you send case studies or testimonials to have others speak on your behalf?
Long term planning
What about people who enquire — but don’t buy just yet? Do you have a 6 to 12 month plan for regular contact?
Test the water
Is there a way for potential clients to try your services to gain confidence — so you can then upgrade the relationship?
Think about the customer experience. Remember, it costs FIVE times as much to attract a NEW customer as it does to keep an EXISTING one.
Don’t send a quote — with the emphasis on price.
Send a PROPOSAL — with the emphasis on VALUE.
Do you ask questions and really LISTEN to your customers? Do you understand their problems, and the solution they REALLY want from you?
Step by step
If the purchase is significant, can it be bought in stages to make it more affordable?
Plan for referrals from the start. Tell your new customers that you intend to impress them so that they will be happy to tell their friends and send more work your way.
Have you set a system in place to make SURE you ask for referrals?
Be specific with your Call To Action
Have you asked for a specific number, “can you recommend me to two friends”, rather than “can you recommend me to anyone”?
To get the best bang from your marketing buck, you need a well-structured sales funnel to take prospects from being mildly interested… to engaged… to becoming a paying CUSTOMER.