A profitable digital marketing strategy for business growth
How Crockford Carlisle Brisbane will help you to develop your digital marketing strategy, so you know where you are going and how you are going to get there — with confidence.
Let’s be clear: You know what you are doing. You do things the way you do for a reason. And you don’t want someone coming in and teaching you how to suck eggs.
So we won’t.
Instead, we’ll talk to you… ask good questions… and listen closely as you give us an understanding of:
- How you’ve been travelling so far
- Any areas you’d like to improve in
- How you want to build on your success with more growth and profitability
Once we’ve got our heads around where you are at, THEN we’ll draw on our experience and expertise to make recommendations that you’ll feel comfortable with.
Put an end to the four-step ‘feast & famine’ cycle
Trying to run a business is tough. What with compliance, IT, HR, nightmares in your supply chain, dramas with deliveries, and all the other delights that come your way, you have a lot on your plate.
Seriously. Look at how long you’ve been pushing “Sort out website and marketing” to the back of the list — even though you know it is the lifeblood of your business and is really important.
But since you’ve finally gotten to it, let’s talk for a moment about having a digital marketing plan that ensures you are consistent with your marketing — so that it DOESN’T keep getting pushed to the back of the priority queue.
If you don’t have consistency, (and you already know this), you end up with that frustrating cycle of:
- Putting all your time into blogging, running ads, banging on doors and generating business.
- Being head-down, bum-up servicing the work and keeping the wheels on the place. (But smiling because business is good.)
- Twitching nervously in bed at night, knowing that your sales pipeline is now drying up because you are not marketing.
- Starving to death. Girding your loins, gritting your teeth and going back to the start again.
With a good, workable marketing plan in place, you’ll be able to smooth out the bumps. You’ll enjoy more consistent, steady growth. And you’ll spend less time twitching nervously at night worrying that Bad Things Are Going To Happen Any Time Soon.
Having a digital marketing plan in place is great. Really. You’ll love it.
A digital marketing strategy you can live with
We just talked about “growth and profitability”.
Yep, that’s the big picture. We all want to grow and be profitable. You’d be barking mad not to.
But “growth and profitability” is a big elephant. To eat it, we need to break it down into realistic, achievable bites.
As a starting point, we’ll look at the three primary turnover drivers of your business:
- How many customers you have
- How much they spend with you on average
- How often they spend with you (repeat business)
With those figures, some possibilities will begin to emerge immediately. In this example, just a small gain (10%) in those three drivers can make a BIG difference — a 30% increase.
And that would make you smile. A lot.
“Hang on,” you say, “Those drivers are not where it is at for me.”
And you might be right.
If your business generates one-off, high value sales, (a builder for example), then repeat business will be low. If you are a funeral director, then repeat business will VERY limited indeed.
In that case, our focus might be on generating more referral business. Or on lead generation to bring more potential buyers into the top of your sales funnel for nurturing.
The key is to take the guiding principles, then use them to poke & prod and look hard to find the lowest hanging fruit — those opportunities that are likely to give you big gains quickly.
The take-away you should know about Crockford Carlisle at this point?
Our Brisbane digital strategy agency has been around long enough NOT to try and force an ill-fitting formula on your business. And we certainly won’t try and push you down a path that you know isn’t right for you.
You’d hate it. Your shiny new marketing plan would sit on the shelf. You’d be back to square one again. And none of us want that.
Instead, we’ll work with you to figure out the right path, and develop a workable, realistic digital marketing strategy you can live with and feel good about.
Put your digital strategy to work — with real, actionable steps
Having a plan is a great start. But it is of little use if it just sits on the shelf in your office.
In our experience, the main cause of this inaction is that the plan was:
- Created FOR the business owner, when it should have been
- Created WITH the business owner.
As we said right at the start, it is YOUR business. You know how it ticks. You know your strengths. You know your weaknesses. And you know what you want to do.
The missing piece that we provide is knowing HOW to do it.
We’ll help you to set priorities and action steps. You’ll know where you are going, and we’ll be right there beside you as your digital partner — helping you to make the most of each opportunity for stability and growth.