Back in the day, you could get on Page One of search engines by appeasing Google with a series of well-placed keywords.
When the search engines realised they were being optimised and made it harder to bluff your way into top rankings, then it was simply a matter of buying your way to position # 1 with AdWords.
Now, it’s practically impossible to get on Page 1 organically unless you deserve to be there (by offering searchers precisely what they need to solve their immediate problem).
Furthermore, even Pay Per Click advertising is no guarantee that you’ll rank highest, such is the increased competition you face.
There’s an art – and a science – to ranking well on Google and it’s crucial to get it right.
If your AdWords are not managed properly, your costs escalate and your returns drop.
That’s where Crockford Carlisle can help.
We are Certified Google Partners, skilled at targeting the RIGHT people and building a lasting online asset.
We’ll bring the right kind of traffic to your site, with a well planned pathway into the engagement stage of your sales funnel.
Plus, we’ll back it up with regular reports that you can understand and use as a gauge to measure your success.
It’s the same for SEO.
With your input, we’ll create a monthly Marketing Action Plan that will make sure your SEO campaign is as effective as possible, with fresh, engaging content that is relevant, interesting and original — content that answers your customer’s questions and solves their problem better than any of your competitors.
The next step in a successful AdWords or SEO campaign is remarketing.
Crockford Carlisle will create and set up a remarketing campaign so that visitors to your site will be “followed” around the internet on popular Australian websites (such as www.news.com.au) with YOUR ad, enticing them back to your site.
Remarketing is an extremely targeted and cost-effective way to re-connect with potential customers who have already been to your site — but who were not ready to buy just yet… or who were side-tracked by a crying baby, rumbling tummy or a thousand other things.
Getting them back that one-more-time will deepen their trust, and increase your conversions for more profit.
A secondary result of remarketing is that it will increase your brand presence; even if website searchers don’t immediately buy from you or click on your ad, at least they’ve seen it.
This will have a residual effect. Because they’ve seen your ad frequently, you’ll have ‘top of mind’ awareness.
Google Analytics is a powerful digital marketing tool Crockford Carlisle uses on a daily basis.
It not only lets us measure sales and conversions, but it also gives unique insights into how visitors find and use your site, and how to keep them coming back.
In fact it’s so useful, installing Google Analytics is the very first thing we do when we create a new website, and the first thing we do after we’ve tweaked any component.
Analytics is not a ‘set and forget’ tool – far from it.
We continuously change and test variables on your website to see what works better and what will give you an advantage over your competitors.
And the only way to prove if it’s a change for the better is to use Google Analytics to record the subsequent improvements.
There really is a science to Google Analytics. Fortunately, our Google gurus know how to perform advanced tasks, such as:
- Data collection and management
- Event tracking
- Data consolidation
- Acquisition reporting
- Audience Behaviour
- And much, much more.
And that’s just the tip of the iceberg!
We complement Google Analytics with other state-of-the-art analysing programs such as Popcorn Metrics which can push important data into GA without the need for coding, and Hotjar, a new tool that provides other intriguing insights, including:
- Visitor recordings
- Conversion Funnels, and
- Surveys and Feedback Polls