Crockford Carlisle improves Concrib’s profile
AS their name implies, Concrib pioneered concrete crib walls in Australia. However they only came in one colour (grey) and one style, and the only way to beautify them was with plants. Once again, Concrib came to the fore, creating a wide range of styles, textures, and finishes.
The only problem was, how to let potential clients know about the new range.
Crockfords devised a fully integrated campaign consisting of Project Profiles on the website, regular blog articles, trade advertisements, AdWords, and more, all centred around the brand promise: Maximising Land Values. The piece de resistance was a regular newsletter – Maxim – which always led with a hero profile, be it a crib wall, sleeper wall, rock wall or new Stone Strong wall.
Concrib now appears on the all-important page one of Google for over half of its 110 tracked keywords – with a staggering 25 of its primary and secondary keywords now sitting at # 1. Don’t you wish you had a profile like that!?
"What do we want from a service provider business? Professionalism? Talent? Client empathy? Understanding of client needs? Creativity? Value for money? Timely project delivery? Well, Jerry and the team at Crockford Carlisle have provided all of this and more over the past eight or so years that Concrib has been a client. I see our business relationship as more of a partnership; C-C have always offered great strategies for persuasive marketing as well as website and social media solutions to get our message out. Thoroughly recommended!"