HubSpot launch packages
Get your Inbound Marketing off to a flying start with help from our experienced Brisbane team
There’s no doubt that HubSpot is a powerful Inbound Marketing tool. Yet it requires insight and understanding to harness that power effectively – not to mention a considerable investment of time and energy.
As a HubSpot Partner Agency, CC Digital Partners works with your business to successfully launch your Inbound Marketing campaigns with Hubspot. Our expert HubSpot consulting and onboarding services take you through every step of the Inbound methodology.
1) HubSpot goal setting
Setting SMART goals before your HubSpot campaigns begin is vital. CC Digital Partners will create a concrete marketing plan with an overview of your complete lead attraction and nurturing process. We’ll look at your current position to give you an accurate picture, and help set realistic goals for your future Inbound Marketing campaigns.
2) Creating your custom buyer personas
Having a clear understanding of your target audience is a crucial foundation for Inbound Marketing. The CC Digital Partners team will work with you to create detailed buyer personas that will underpin your HubSpot campaigns; helping you to improve buyer engagement and ultimately conversions.
We’ll look beyond the obvious data such as demographics and job titles, and focus on real people’s pain points and queries – and how you can help them. Just imagine the great start to a relationship when you can confidently solve a prospect’s problems and answer their concerns.
How CC Digital Partners sets up the perfect HubSpot launch
3) Developing your HubSpot content strategy
High quality content makes all the difference in helping your business stand out ahead of your competition. CC Digital Partners will create a focused content strategy that’s customised around both your business and the Buyer’s Journey of your customers.
We’ll create a Pillar and Cluster content plan and blogging strategy. We’ll set up your calendar, research keywords, perform a full audit of your current social media assets and create a social media publishing schedule.
We’ll also help you by setting up CTAs (Calls to Action), Landing Pages, Thank You pages & smart forms to begin progressive profiling of your leads.
4) Planning nurturing workflows, lists, and lead scoring
A major part of the magic of HubSpot is the way it acts as a “force multiplier” for your business’s sales team.
To help your salespeople focus their time where they’re most effective, CC Digital Partners will help you set up your HubSpot lead management and nurturing, right across your customer lifecycle. This customised process can include workflows, lists, automated emails, and more.
Want to know which leads are most worth following up? We’ll help you define your lead scoring criteria and then set up HubSpot to automatically qualify leads – and let you know whenever they appear.
4) Setting up your analytics
CC Digital Partners’s coders will help you set up your domain and subdomain settings, and associate your Domain Name System (DNS) with your HubSpot content. Importantly, we’ll customise this process according to whether you host your entire website, or just the blog and landing pages, with HubSpot.
5) Content tools & templates setup
Our graphic designers will set up HubSpot landing page templates with your logo and corporate colours, enabling your team to easily create inbound marketing content for all stages of the inbound funnel. We’ll also assist with the setup of your blog and email templates to enable your automated lead nurturing strategy.
6) Handover & initial training – or transition to an inbound marketing package
HubSpot is a powerful inbound marketing tool – yet it can certainly be tricky to get across all its capabilities initially. CC Digital Partners’s HubSpot technologists will finalise your onboarding with a custom training session to make sure you’re ready to hit the ground running.
Alternatively, if you’d prefer to engage our team to manage your digital marketing, we’d be delighted to kick off with a full inbound marketing package that’s tailored to your business needs.
Talk to CC Digital Partners about HubSpot launch packages
No matter where you are in Australia, CC Digital Partners’s Brisbane-based website design team are here to help. We’d welcome your call on 07 3891 3800.
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