Need a new marketing strategy? Or just some help implementing your existing marketing plan…

You are already doing a lot right with your marketing. So you don’t need someone to barge in, tell you your marketing plan, adverts, website and brochures are no good, toss everything out the window and tell you to start over.

What you DO need is someone with experience who will:

• Look at what you are doing,
• Work WITH you to see how it can be done better, and
• Develop a marketing plan that WORKS for your business.

The flexible approach that suits YOUR business

First up, we’ll take a look at your business with you. This meeting takes about an hour, perhaps an hour and a half, and is at no charge.

While we have plenty to talk about, it ISN’T a strict, formal, sausage factory ‘checklist’. We recognise that you know your business and your marketing process. You know its strengths. You know its weaknesses. You know a fair bit about your competitors. And you already have a pretty good idea of the areas that need attention.

At this meeting, we’ll unpack things…   talk them over…   and give you some clarity about priorities and objectives.

For example…

• You feel your brand is murky — and that you don’t stand out?

Your branding is VERY important. It is the cornerstone on which your marketing and promotions rests, and it is what sets you apart and adds value.

If you are concerned that your branding isn’t up to scratch, we’ll look at your collateral, look at your competitor’s and give you an expert opinion. It may not be as bad as you think. Some fine-tuning may make all the difference, so that people can quickly and easily, appreciate the differences and the advantages you offer.

Or, your branding may be fine, but isn’t being consistently reflected throughout ALL your marketing. A few changes can make a profound difference.

• You have capacity in place — and want to increase sales?

Great. Let’s look at what you’ve been doing to bring in business to-date, and at where it can be improved.

It may be that you need more leads, in which case we’ll audit your website, advertising and direct mail to see where the gaps are. We will also run an analysis of your competitors’ websites, to see where the are ranking compared to you, and on what keywords.

Alternatively,  you may have PLENTY of leads — but you need to improve how they are handled. This is an area that often produces tremendous results, for very little additional outlay on marketing.

• You are having to cut your prices to compete, and losing margin as a consequence?

Competing in a price-sensitive market IS tough. It puts you and your sales team under enormous pressure. In many cases though, we find that prices are being cut for the wrong reasons, and that it really isn’t necessary. The offering IS a good one and it IS worth more— but the marketing strategy and  collatteral being used is not getting the message across in a persuasive way that adds value.

Again, this CAN be changed, enabling you to charge what you are worth.

Whatever the issue, we can talk it over at that initial meeting, and see what needs to be done to help you to move forward.

Developing your marketing plan

From our initial meeting, you can decide whether you’d like us to help, and if so, on what basis. It may be to handle a few specific projects or issues, or, you may want us to work with you to develop and implement your marketing plan with monthly, bi-monthly or quarterly sessions. 

Talking is one thing. But DOING is another.

Our time together must be productive, so we’ll complete each session with clear outcomes and an action plan. This ensures that tasks are actioned and you maintain your momentum. Most importantly, we help you to prioritise, by picking… say… the three to five marketing issues that are likely to be quick, easy to action and which will have an immediate positive impact.

Only three to five?

Yep. If you wait until everything is documented, nailed down, tested, analysed through and through, you’ll be right where you are now: paralysed, frustrated and concerned that opportunity is slipping by on a daily basis. And besides, if you put five new strategies in place in the next four to six months, chances are that you’ll be significantly improving on what’s happened in the past, right?

Call today. Change the game for you and for your competitors

Please contact us for a chat. We are approachable. We like people. And we love talking about helping you to out-market your competitors. If we can’t help with your particular project, we’ll say so right up front. If we can assist, we’ll explain how we can help and give you a budget estimate so you know exactly where you stand.

We like to make it easy to do business with us, so we do our best to explain everything so you know what to expect, what our scope of service will be, and what you need to do to get the very best from us.

If there is copywriting, graphic design or Internet marketing work to be done, we will give you a detailed budget estimate before you engage us. If you feel we are on the same page and are comfortable about using our marketing expertise, we’ll get cracking — and help you to grow your business.