Let’s be clear: your business brochure MUST be a sales tool!
You offer high quality products and services. Your pricing is competitive. There’s genuine value for people who buy from you. And when push comes to shove, you offer distinct advantages and benefits that make you a better choice than your competitors.
So why is it that well qualified prospects don’t see the REAL value of what you offer… and end up buying elsewhere?
It may be that your business brochure is merely ‘telling’, when it really should be ‘selling’.
Brochures for tough, competitive markets.
The creative team here in our Brisbane design agency are experts at brochure design for businesses who offer:
- A complex product or service,
- In a competitive environment.
Talk to us on (07) 3891 3800. You’ll see right away that our highly skilled graphic designers and copywriters really shine when it comes to ideas, strategies and expertise that will build your brand and add perceived value.
A case in point…
SE Power are a supplier of complex renewable energy solutions to mining, civil and industrial projects. They offer significant advantages over their competitors, and needed a way to tell their story.
To properly convey the exceptional quality of their engineering, products and support, we created a brochure kit that includes their corporate profile, capabilities and case studies — all in a robust, attractive folder.
A business brochure format that is RIGHT for your purpose.
When you visit our Woolloongabba design agency, our graphic artists will be happy to show you samples of our work – and with 17 years of successfully helping our clients to out-market their competitors, there is a lot for you to see!
We’ll look at formats and styles — and talk about design options with folds, layouts and paper stock. The end-game is to decide on the best brochure design that gives you maximum persuasion at minimum cost for your business.
Corporate brochure design.
Is this your flagship corporate profile that will be handed personally to clients? Then it will probably need to be in A4 multi-page format, printed on a quality paper so that people feel confident about buying from you.
If images will be used to tell your benefit-story, we may use a spot varnish or other design techniques to make them really jump off the page.
For example…
Earth stabilisation solutions are Concrib’s speciality, and the brochure we created to promote their products makes them look GREAT!
We crafted this highly visual brochure, where glossy photographs and colour sketches of their retainer walls tell the story of quality and first class engineering. Supported by benefit-rich copy, these photographs and illustrations showcase Concrib’s capabilities beautifully and instill confidence in their clients.
Lead generation brochure.
Do you need a low-cost tri-fold DL brochure that will be bulk-mailed as part of your lead generation strategy?
With out heritage and experience in persuasive direct marketing, you’ll REALLY get the solution you are looking for. We’ll show you how to use a lower cost paper stock – but still with high-end design techniques to add impact and keep the perceived value of your offering as high as possible.
We’ll also talk about the ‘call to action’ in your brochure, to make sure that it integrates with your lead generation strategy and overall marketing plan.
For example…
Storage King Bulimba wanted to promote their offer of a free packing kit. The strategy was to use the mail, with a series of repeated letterbox drops to houses in their service area.
We carefully crafted a series of eye-catching and compelling business brochures that allowed them to make contact with their prospects three times over the duration of the promotion. The copywriting and design were carefully crafted to convey the many advantages offered by Storage King, and to add value to the offer.
Business brochure for niche markets.
Does your marketing strategy call for one brochure to reach ALL of your potential customers? Or do you have a range of niche markets?
If you have identified specific niches that are profitable opportunities for your business, then we’ll help with a brochure that is customised for each sector – with a strong, punchy message that is targeted specifically at that particular market. And of course, we can organise a short print run for distribution to keep your marketing costs as low as possible.
Presentation folder design.
Your presentation folder is a very important marketing tool. You need to strike the right balance between a clean, confident design AND a persuasive sales message that reminds your prospective customers of the the key benefits of doing business with you.
It must also be physically structured correctly to hold your sales letter, proposal, product brochures and other marketing information so that it won’t fall apart, doesn’t bulge and looking good after being handled.
For example…
The presentation folder we designed for Energen Solutions was made from sturdy plastic to contain case studies and product brochures as well as the corporate brochure.
It provides prospects with a professional document holder, with relevant product information that can be kept on their shelves for easy reference.
Good design + strong copy = a VERY powerful combination.
Great-looking artwork is vital. But if it isn’t designed around strong, persuasive copywriting, then your brochure is going to fall short and sales will be lost.
As our clients will tell you, it is the combined teamwork of our designers AND copywriters here in our Brisbane agency that will make your marketing brochure so persuasive.
3 vital things good brochure design will do:
1. Boost perceived value…
If you are having to cut your margins and compete on price, we can help put a stop to it. When a copywriter and designer work together, you’ll get a brochure that CLEARLY shows your prospects the REAL value you offer — so that offering the “lowest price” is someone else’s nightmare, not yours.
2. Showcase the key benefits…
If it isn’t handled professionally, marketing can be a lot of fluff and pretty artwork. Our graphic designers make sure YOUR brochure is a workhorse. A marketing tool that communicates the advantages and benefits of buying from you. Clearly, powerfully and persuasively.
3. Touch people…
Buying decisions are made with the heart and with the head. Our creative team know a LOT about brochure design — creating a marketing piece that makes people feel comfortable about doing business with you.
We use proven design and copywriting techniques to give your prospective customers strong, persuasive reasons to act NOW — and to take the next step in the buying process.
Our brochure design process: Marketing first. Artwork second.
Most graphic designers… well… design stuff. They’ll come up with a design concept, and then ask you to provide the content. That’s the standard industry process: design first, copy second.
The way we see it, that puts the cart before the horse. This non-marketing thinking is why most brochures don’t work any where NEAR as well as they could.
Our graphic designers are different. They are marketers at heart. That’s why you’ll find that our strategy with your brochure will be the direct opposite to the standard approach. We develop the content first, and then create the design around it.
The result? Your brochure won’t just ‘tell’. It will ‘SELL’!
Before we develop a concept, our design and marketing team will want to talk to you about:
- Your target market
- Your competitors
- Your strongest, most persuasive benefits.
- Your branding strategy
- Your place in the market
- Your sales process, and where this brochure or flyer fits in.
We’ll even talk to you about the type of clients you want to attract – and the ones you don’t.
Once this is all crystal clear, THEN we go to work, drawing on our design and marketing expertise to produce the persuasive marketing tool you are looking for.
Talk to us today. We have a genuine desire to help you to succeed.
Whether you require a new product brochure, corporate folder or any other persuasive marketing tool, your first step is to contact us here in our Brisbane graphic design agency and have a quick chat. The number is (07) 3891 3800
When you talk to our creative team, you’ll get an immediate sense of their commitment to our brand promise of creating Persuasive Marketing. It shapes our thinking. And it sets a much higher bar than simply ‘designing a brochure’.
Clean, tidy typography. An easy, clear track for the eye to follow. Clever integration of your logo and branding. All of these things add up to make people feel good about doing business with you. To keep them engaged. And to make reading your brochure a great experience.
Once we understand your objectives, we’ll talk about solutions and give you an indication of budget — completely obligation-free.
If you feel comfortable with the budget and with our approach, we’ll get cracking on your new brochure, and help you to get the competitive advantage you are looking for.
