Persuasive SEO web copywriting, crafted right here in our Brisbane studio …
You and I both know that weak copy will sink your website.
It happens in a nanosecond. Someone lands on your page. Their eyes cast about looking to get hooked…
Your copy misses the mark…
Then interest wanes….
And they click away to your competitor.
Another unique visitor is down the gurgler. Another opportunity is lost.
It happens all the time, and you MUST put a stop to it.
Why the game is so very different with Internet marketing
The Internet is a tricky marketplace. It requires a different approach to other interactions. To explain, let’s compare what web copywriting has to achieve to two other sales scenarios…
- Web copywriting compared to face-to-face selling
With face-to-face interactions, you can ask questions. Get a feel for your customer’s needs. Find out what they know and what they need to know. And shape the conversation to make the sale. - Web copywriting compared to your brochure or direct mail
While brochures and direct mail are both tough environments, at LEAST you have a few seconds ‘forgiveness time”. With your brochure in their hand, your prospects will look within the document to find what they are looking for, because an alternative isn’t easily to hand.
You don’t have these luxuries with web copywriting. You have to engage all KINDS of people at different stages in the buying process. AND there’s the ever present, money-sucking temptation of a better offer from your competitor only an easy click away.
That’s why you need the sharp, persuasive content that our highly skilled web copywriters produce.
Your online customers are saying “Tell me something I don’t know”.
You and I haven’t talked yet. But my guess is that you are looking at this information about web content because you want to know what’ll work on your website. You want to know if a good search engine copywriter can help get people to your site in the first place. You also want to know how they can hold people on your site and get them to really SEE what you have on offer. You want information, ideas and answers to help make your business more successful.
What you DON’T want is a blah, blah, blah sales pitch. Right?
Your prospective clients are EXACTLY the same!
Your customers want information. They want ideas, reassurance, supporting facts, and benefits. If your website doesn’t give them this, if it just dishes up a sales pitch, then you are browser history. Literally. So MANY copywriters don’t understand this. Which is why so many websites are sunk from the get-go.
3 very important things our web copywriters will do for you
1. We ask good, probing questions.
First up, we ask questions. Good, insightful questions that get EVERYONE thinking, including you.
Many times, clients tell us our questioning process itself adds value, BEFORE we’ve written a word.
The reason?
We use our noggin. We draw on experience about why people do and don’t buy and apply it to your business. We push you to look at your business through the eyes of your customers, and see what is REALLY there.
2. We write for the ‘personas’ in your market.
Think back to my earlier point, where I gave you some insights about the web Vs face-to-face contact. If you are talking personally to the workshop manager about the tools you sell, you’ll use a different language and a different message from when you are talking to the accountant. They have different personas. They need different information. They have different problems and need different solutions.
It’s the same when you are selling products or services to a husband and wife. Each see things differently. Each have differing objections, hesitations, desires and goals.
We write persuasive web content that reaches and connects with ALL of the decision makers you are dealing with.
How?
It ISN’T easy. It takes work. We need to talk to you about your market. We need to walk in their shoes. We might even talk to some of your customers to get their views on why they choose you over your competitors — and use the intelligence we get to craft copy that truly resonates.
Yes, it takes elbow grease. But as clicks on your site turn to conversions, it is VERY worthwhile.
3. We write for search engine optimisation.
With Internet marketing, well written copy works for TWO audiences: your prospects AND the search engines.
For example, read any page on this site.
See how our key words such as copy, copywriting, Brisbane marketing, brochures, graphic design, SEO marketing and web copy are carefully woven into the text?
Keyword density is high — yet it is an easy and interesting read. THAT is good web copywriting! (He explains this with a smile, knowing that even this paragraph about the use keywords in web copy was yet another subtle way to include them into the page.)
But you must be careful with this.
Since Google’s “Farmer” algorithm change in February 2011, overt keyword stuffing is off the menu. You must be more subtle. The days of just jamming your page with keywords willy-nilly are over. If you do that, Google WILL penalise … and your site will slide down the rankings.
To counter this, we use software to analyise the keyword density of others in your sector, and set your content up to be a little richer — without going overboard.
Let’s talk NOW about making your website content more persuasive
Please contact us for a chat. We are approachable. We like people. And we love talking about helping you to out-market your competitors.
If we can’t help with your website, we’ll say so right up front.
If we can assist, we’ll explain how we can help and give you a budget estimate so you know exactly where you stand, what to expect, our scope of service, and what you need to do to get the very best from us.
If you feel we are on the same page and are comfortable about using our copywriting expertise, we’ll get cracking writing great CASH copy to give you the competitive advantage you are looking for!
