Landing pages are incomparable tools in your quest for conversion optimisation.
A landing page is a dedicated product or promotion-specific page that readers ‘land’ on when they click on an online link.
Used in conjunction with an email, it’s a potent tool as you strive to lead a prospect further down the sales funnel, particularly when it solves your customer’s problem.
At Crockford Carlisle, we never start a campaign without a dedicated landing page. Good landing pages are single-minded and focused on a single call to action (CTA).
However on a long landing page, we recommend repeating your CTA several times, including at the end to close the deal.
Landing pages are ideal for attracting customers who use long tail Google searches. And over time, each of your ‘juiciest’ long tail keywords should have its own corresponding landing page.