Emails have been around for a long time now – they even outdate the internet – and there’s no sign that they are going away anytime soon.
In fact, as you’ll see when you read our blogs on emails, “All Hail the ever-mighty email!” and more recently “Who would win in a fight…Social Media or Email Marketing?”, emails are becoming more and more popular.
There are many reasons for this.
Emails are quick and easy to produce – almost instantaneous compared with printed letters and mail-outs.
They are also a great way to demonstrate your expertise.
By sharing valuable information, you’ll be seen as an authority in your field.
So much so your readers may even share this new information with colleagues and friends – thus doing your marketing for you.
Even if they don’t respond then and there, emails will remind your customers that you’re still around.
At the very least they’ll get people talking about you and create brand awareness.
Crockford Carlisle can assist with every facet of your email campaigns, from helping you build your database to composing compelling targeted eDMs that get attention, generate interest, pique desire and prompt action.
We will also ensure that each email performs supremely well in terms of opens and click through rates by continually testing everything from subject lines to the day and time your emails are despatched.