Copywriting for websites and brochures
You just got a potential customer to look at your website or brochure.
But you only have a few seconds to connect — draw them in — speak on THEIR terms — and engage them with your benefit story.
To get that connection and convert more profitable leads, you need strong, clear and persuasive content, whether it is your:
- Website [see Website Copywriting],
- Press or magazine ad,
- Sales letter,
- Direct mail piece,
- White paper,
- Blog article, or
- Literally any other medium,
Writing persuasive marketing content is what our copywriters do. We know how to use exactly the right tone of voice to appeal to your target market, and give you the competitive advantage you need.
Brief us about your marketing project, and you’ll see right away that our strength is in our ability to use our noggins and be proactive.
You don’t just want a “note taker”. We ask questions. Good questions. Probing questions.
Questions about your market… about your objectives… about your competitors’ weaknesses… about your marketing strategy… all designed to find the strongest ‘angle’ to make YOUR pitch the best it can be.
As you will discover when you read our blog entitled: “6 Top Tips from our Expert Copywriters”, once our writers have a comprehensive brief detailing the benefits of your product or service and insights into the personas of your primary audience – they will get cracking with well crafted marketing copy that WORKS.
The bigger picture of your marketing strategy in mind: ALWAYS.
You’ll see that our copywriters have many strings to their bows. That’s why they work at Crockford Carlisle. Yes, they are creative people, but they are also MARKETERS — always on the lookout for ways to integrate your marketing so that it is cohesive and effective.