If you’re at all interested in the digital marketing process, your online sales funnel, or in getting better ROI from the leads your website does attract, chances are you’ve heard the name ‘HubSpot’ used once or twice.
But what exactly is HubSpot? Can it really help your business’s digital marketing? Is it the “secret ingredient” your website has been waiting for? And who can you turn to, to integrate the system with your business’s sales funnel?
Crockford Carlisle are ideally qualified to help you and your business find the answers to these questions (and more).
How to nurture more leads through your online sales funnel
There’s more (much more!) to building a successful business website than simply good design. And it’s one thing to generate more traffic and attract people to your site – you then have to think about what happens to them after they land on one of your web pages.
For example, are you currently skipping straight to asking them for their money? Or have you thought about making them a ‘low-bar’ offer instead, such as the chance to download a valuable eBook?
HubSpot can help you with this.
Many of your website visitors will be time-poor, viewing your site on a mobile phone, or overwhelmed by the volume of choice they have. So if they’re interested in your product offering but not quite ready to buy right now, do you have a ‘Plan B’ to keep them thinking about you until they’re willing to hand you their cash?
HubSpot can help you with this.
How many people are re-visiting your site and seeking out even more information than they first gathered? What are they looking for? Are they finding it – or are they giving up? How can you tell?
Yes… HubSpot can help you with this.
You begin to see why, at Crockford Carlisle, we are big fans of HubSpot marketing automation. And we’d be delighted to show you how it can work for you.
An accredited Brisbane HubSpot Partner Agency
We’re proud to be an accredited HubSpot Partner Agency in Brisbane. We’ve helped many of our clients convert more leads by setting up, optimising, and managing their HubSpot campaigns.
Our close relationship with their Australian head office means we can advise you on the latest strategies, tips, and techniques for getting better ROI from your digital marketing spend.
If your website is built for lead generation, you owe it to yourself – and your business – to find out more about how Crockford Carlisle can help you get the most out of your marketing automation and lead nurturing.
Frequently Asked Questions
What is a HubSpot partner?
As a HubSpot Partner, at Crockford Carlisle we receive huge amounts of support and training, both from their Australian branch and head office in the US. We’re also among the first to hear about the new innovations that HubSpot are constantly rolling out. Our Partner status helps us provide inbound marketing services for our clients to the highest standards.
What is a buyer persona?
A buyer persona is a succinct way for you and us to identify and understand some of your particular customer segments. We’ll describe your buyer personas in depth, then devise content and campaigns for your website to attract, engage, and convert them.
What is a HubSpot campaign?
Put simply, it’s a structured sequence of content that brings potential leads through your online sales funnel; from attracting them to the site, engaging them with content, and turning them into either a micro (completing a form) or macro (buying a product or service) conversion.
What is a workflow?
Imagine if you could follow up every potential lead from your website with a tailored email that talked to them about just what they’re interested in. Imagine offering that individual person a piece of premium content that would help them understand that your business is the ideal answer to their problem. That’s just what HubSpot automatic workflows can do for you.
What is a HubSpot landing page?
A landing page on your website allows you to capture a visitor’s information by inviting them to fill out a form, usually in return for giving them access to a piece of gated or premium content. With clever use of content, an enticing offer, and clever strategy, Crockford Carlisle helps you get more people to volunteer their details, ready for your future marketing efforts.
How do I find a HubSpot partner?
You’ve found one. Crockford Carlisle is an accredited Brisbane HubSpot Partner. We’d be delighted to talk with you more about this brilliant system and detail how it can work for you. Just give us a call on 07 3891 3800 to tee up a time.
Talk to Crockford Carlisle about your Website Design
No matter where you are in Australia, Crockford Carlisle’s Brisbane-based website design team are here to help. We welcome your call on 07 3891 3800.
And by the way, that’s another thing you’ll notice about the way we work. You won’t get an agency ‘sales pitch’. Right from the first “Say g’day” meeting, the conversation will be about your business and what you want to achieve.
We’ll explore ideas. Look at your competitors. And see what we can see to set you on the right path.
From there, if you feel comfortable with our approach, we’ll come back to you with a proposal to build the responsive, well-designed website you need that speaks to your buyers and convinces them to buy.