Before you run an advertising campaign, launch your website or send a direct marketing letter for lead generation purposes, one issue that MUST be thought through carefully is your goal for that marketing piece. Specifically: what is your offer or call to action? Sure, the end-game is to make more sales. That’s a no-brainer. However, [...]

When an SEO company tells you they’ll rocket you up the rankings lickety-split — it isn’t hard to start visualising the dollars rolling in and be tempted to press the ‘go’ button. After all, a rapid ROI has to be a good thing, right? However, as GoCompare.com discovered, there is a lot of difference in [...]

The team and I have been reviewing another website as part of our free 2nd opinion service. The owner is concerned that there are very few enquiries coming through, even though there appears to be a reasonable flow of traffic. It is particularly worrying as he has a seasonal business — and things should have [...]

As copywriters, we are often asked about response rates for direct mail and email marketing. My short answer is that a “good response is a profitable one”. However, whether you are using direct mail for professional services such as legal or accounting, or have a retail product and are looking to generate leads, there are [...]

As website designers, we review a lot of sites with our 2nd opinion service. Some are going pretty well. The owner just wants to see if a few design or content tune-ups can increase the conversion rate and get more people to respond. Others are a train wreck. Sites like this don’t bring in any [...]

Our Search Engine Optimisation (SEO) team and I were talking the other day, after a conversation with a potential client here in our Brisbane office. The poor bloke had spent a fair bit on SEO for his business, but even after 12 months, hadn’t seen a decent return on his outlay. It was a frustrating discussion, [...]

Shane Matthews is an engineer who offers an unusual service. He specialises in designing and manufacturing unique solutions, which improve safety, productivity or capability, for production lines, workshops, and other industrial facilities. It might be: A custom-built crane for a specific lifting task, A safety rail for a walkway, stairway or ladder, A means of [...]

I’m often asked if direct mail marketing still has a role in a marketing strategy, given the increased proliferation of email marketing and Internet SEO. The short answer is: YES! The long answer is: YES — but you need to get all the elements in place to enjoy a profitable outcome from direct mail. And [...]

One issue our copywriters here in our Brisbane studio often discuss with clients is whether or not people will read a long copy marketing piece. By the time you include benefits, supporting features and testimonies in brochure or web copy, there can be a significant amount of text, so it understandable that the question is [...]

Lead generation is a crucial aspect of your marketing plan. If you don’t have a system for lead generation, you’ll lurch from ‘feast’ to ‘famine’ as sporadic marketing efforts produce sporadic results. A gut-churningly miserable existence indeed! When using direct mail for lead generation, you need to take a different approach to when you plan [...]