As Brisbane web developers, graphic designers and copywriters who produce business marketing collateral, we have to overcome a LOT of challenges for our clients. In this article, we are going to share some of the techniques we use to add value, and to ensure that marketing collateral is strong and persuasive. Don’t have access to [...]

“Hey YOU!!! Do it NOW…    or get a swift kick in the tail”   Yes indeedy…    if  your brochure or web copywriter could pack a steel-capped boot into every page, motiving people to take up your offer would be relatively easy. You’d just give ‘em a boot up the whatzy to hustle them [...]

This book is important, and I wanted to quickly tell you about it. We bought one. And I want to encourage you to do the same. It is beautifully produced, and is an amazing effort from a bunch of people who wanted to put something back into the community. This quick video shows you what’s inside [...]

Because of our “free 2nd opinion” service, our Brisbane graphic designers and copywriters see a LOT of brochures. Some are good…  Some are OK… Some are…  well…   an absolute dog’s breakfast! In this article, we are going to give you our “Top 10″ principles that make a brochure more effective. Is it important to [...]

First up, let’s agree that if you are selling a complex or high-value product or service, you need to take a step-by-step approach. This means planning your sales strategy around a process that enables you to get to know your prospect a little before you ask for the order. Don’t have access to YouTube? See [...]

You don’t want to design a business brochure for the fun of it. It has an important job to do, as you cajole, coax and motivate people to take action and move through the sales process. In short, you want a money-making tool…   a useful lead generation and sales piece that helps you to [...]

The copywriters here in our Brisbane studio are sometimes asked if we can write brochure copy that can also be used as website content. Short answer: Nope. Not if you want to increase traffic and generate leads. Just dumping business brochure copy into your  website causes a number of problems and lost opportunities — ranging [...]

If your website isn’t ranking well for those profitable, long-tail keywords, you clearly need to review your  SEO (Search Engine Optimisation) strategy. Before you rush to get any off-page work done, (backlinks etc), the first place to start is right at home, ON your website. You need to make sure that the content is up [...]

When our graphic artists here in our Brisbane design studio talk about a new logo for your business, they will ALSO talk about your overall branding strategy. The reason for this ‘global’ approach to our thinking is simple. If you don’t have a solid, carefully thought-through brand strategy, then your logo is…  well…    just [...]

When planning your SEO (Search Engine Optimisation) strategy, I strongly encourage you to consider the ‘bigger picture’, and think in terms of your overall objectives for Internet marketing, rather than just “getting a ranking”. Otherwise, you may fall into a trap that we commonly see when reviewing websites, where search engine optimisation has created reasonable [...]